About Us Serving the Wirrel, Chester and North Wales More Details

‘’The motor trade's best family-run service’’

Dave Smith - Managing Director

    Multi-award winning dealer
    The Wirral’s only Ford Transit repair workshop
    Long term staff

    More than 35 years of automotive experience

    Established in 1987, M53 Ford is a family-owned, family-run Ford main dealer and service provider that operates in Ellesmere Port and Birkenhead. These locations conveniently allow us to serve motorists in Merseyside, Cheshire and North Wales, and we’re proud to operate the only Ford Transit repair workshop in the Wirral.

    First-class customer care

    Everything we do is geared towards you 

    We’re the winner of no fewer than 13 President’s Awards which recognise outstanding customer service in the automotive Sales and Service sector.

    We’re delighted by this continued recognition, of course – but it’s merely a result of our ongoing commitment to deliver the highest possible standards of customer service. Since our inception, we have always strived to meet and even exceed customer expectations. Whether you’re planning to buy a new or Approved Used Ford or wish to select one of many products and services that we offer, you can expect our full assistance.

    Family values

    We’re a family business and we view our customers as family too. This is why we enjoy the patronage of many repeat customers, some of whom have purchased more than 50 vehicles from us. Our ethos is this: we can only get out what we put in. Yes, we’re a business but rather than focus purely on the economics of commerce, we instead place our customers front and centre of everything that we do.

    With M53 Ford, what you see is what you get – we’re completely transparent. We believe that this is just one of many reasons why we’ve managed to flourish while maintaining clear community roots and focusing on the needs of our customers.

    Our family spirit is further exemplified by the valued team members who populate our Sales, Service and back-of-house departments. We work with many long-serving colleagues, some of whom have been with us for more than 30 years.

    An array of products and services​

    As well as the latest Ford cars, we feature a wide range of Approved Used Ford vehicles – and high-quality pre-loved automobiles produced by the likes of Hyundai, Nissan, Renault and ŠKODA. 

    Many of our Ford vehicles offer exceptional efficiency, particularly if you select a self-charging hybrid such as the S-MAX, a plug-in hybrid like the Kuga, or a fully electric sports car such as the Mustang Mach-E.

    Whenever you wish, feel free to browse, reserve and buy online while taking advantage of our budget-friendly offers, flexible financing and competitive trade-in deals.

    If you receive a qualifying disability allowance, please don’t hesitate to check out our Motability vehicles and offers.

    Here at M53 Ford, you’ll also find a comprehensive range of aftersales solutions too. For instance, we offer Service Plans that help spread the cost of essential maintenance.

    Get in touch

    If you have any questions or if you would like to book a test drive or service appointment, please contact your local M53 Ford team today. We look forward to hearing from you.