Welcome To GroupM53 Select a brand to view the full new range as well as our latest offers.
01. Reserve Online Search our range of high quality approved vehicles and with a few more clicks you can instantly reserve your chosen vehicle.
02. Secure Online Payment For safety and security, all payments made on our site are processed by a secure payment provider. All major cards are accepted.
03. Free Part-Exchange If you have a vehicle to trade-in, then we can help provide a market-accurate valuation so you can see how the figures stack up.


The Home of Ford, Omoda & Jaecoo in Ellesmere Port, Birkenhead & the Wirral.

We have represented Ford in the Wirral since 1987 operating two dealerships, Ellesmere Port, Birkenhead & the Wirral in the North West, offering new and used car and van sales, vehicle servicing and parts supply and distribution.

Here at Group M53, we are now delighted to represent Ford, Omoda and Jaecoo on the Wirral, with family-run dealerships at Ellesmere Port, Cheshire and Birkenhead, Merseyside.

As an internationally acclaimed manufacturer & Ford dealership with multiple award-winning cars under its belt, Ford is still one of the UK’s most popular vehicle brands. At GroupM53, we now welcome two exciting new brands, which are Omoda and Jaecoo. We have been offering new and used vehicles to customers on the Wirral since 1987, and still pride ourselves on delivering outstanding customer care.

Wondering where the nearest Ford Car, Ford Transit, Omoda and Jaecoo dealership is? At our Ellesmere Port and Birkenhead dealerships you can discover the full line-up of new Ford cars, New Ford Transit, Omoda and Jaecoo vehicles. Whether you’re looking for a compact hatchback, sophisticated saloon, van or flexible SUV, there’s a fantastic range to choose from; and customers aiming to reduce their carbon footprint can find electric and hybrid models among the collection too. Each can be specified to your exact requirements, and deliver the outstanding performance and handling for which all our manufacturers are renowned.

Our Approved Used Ford cars and vans offer excellent value for money. Each has undergone full mechanical and HPI checks before being approved for sale, and with a range of special offers, and finance packages available, your chosen car or van is sure to suit your budget. You can even reserve or buy your next vehicle online using our secure, intuitive payment platform. ​

In addition to our stock of new and used cars and vans, we provide vehicles for Motability and business customers. Our specialists will tailor a package to suit your individual or corporate needs, ensuring you get the best possible deal. Following your purchase, we are always on-hand to keep your vehicle running smoothly. With comprehensive aftersales services , including MOTs, car and van servicing and repairs, you’ll get the most out of every mile. ​We also offer fixed-price service plans for more affordable maintenance and roadside assistance for your added peace of mind.

If you’re investing in a fleet or Motability vehicle, our specialist sales advisors can assist with your requirements. Those looking to lease a model for business use can get details on the running costs, tax implications and performance of our Ford models, helping them to make the best decision for their company. If it’s a Motability car you’re after, we’ll suggest appropriate vehicles for your needs, explain and assist with the application process and ensure any adaptations you require are fitted.

First-class customer care

As a family-run business with over 37 years’ experience in the motor trade, we at GroupM53 deliver a friendly, hassle-free service designed to ensure your complete satisfaction. Whether you’re a new or repeat customer, you’ll receive a warm welcome and personalised, professional care. It’s for this reason that we have won the Ford Motor Company Chairperson’s Award for Outstanding Customer Service no fewer than fourteen times.

View our new and used vehicles online today, and learn more about our GroupM53 Wirral offerings by getting in touch with our Ellesmere Port or Birkenhead dealerships. Whether you're looking for a new or used Ford, Omoda, Jaecoo or Transit, get in touch with us today and we’ll be happy to assist however we can.