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Our Values

At GroupM53, family values drive everything we do. Since 1987, we’ve been committed to honest, transparent service and putting our customers first. With award-winning customer care, long-standing community roots, and a dedicated team, we pride ourselves on building trusted relationships that last for generations.​​


     Work Together At GroupM53, teamwork drives everything we do. By working closely across every department, we create a supportive environment that helps us deliver outstanding service and build lasting relationships with our customers.
    Be Better We are always striving to improve. Whether it’s delivering award-winning customer service, investing in our people, or enhancing the products and services we offer, we continuously look for ways to raise our standards and exceed expectations.
    Do What’s Right Honesty, transparency and integrity guide everything we do. We believe in treating our customers fairly, offering clear advice, and building relationships based on trust. Doing what’s right for our customers, colleagues and community will always come first.
    See It Through We are committed to delivering on our promises from start to finish. Whether helping customers choose the right vehicle or providing ongoing aftersales support, we go the extra mile to ensure every job is completed to the highest standard.
      GroupM53 Chery Wirral Our newly refurbished showroom on Green Lane, Birkenhead. Showcasing the TIGGO range including petrol, hybrid and plug in hybrid.
      GroupM53 OMODA | JAECOO Home of CARWOWs brand of the year JAECOO. For all of your OMODA | JAECOO sales and aftersales needs.
      GroupM53 Ford Ellesmere Port Based on Rossmore Road East, our friendly team of sales and aftersales staff are on hand to help you find your next Ford

      Customer Reviews

      Real Experiences, Trusted Service

      Read genuine reviews from customers who trust GroupM53 for friendly service, expert support and a hassle-free experience every step of the way.t labore.

       Customer Reviews Discover what our customers have to say about us... Trusted by Drivers Across the Region

      Frequently Asked Questions

      Find answers to some of the most common questions about GroupM53, our brands, services and the support we provide to our customers.

      Who are GroupM53?

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      GroupM53 is the new name for M53 Ford, reflecting our growing range of brands and services while continuing the same trusted, family-run approach established in 1987.​​

      What brands does GroupM53 offer?

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      GroupM53 proudly represents Ford, OMODA, JAECOO and Chery, alongside a wide selection of quality Approved Used and pre-owned vehicles.​​

      Does GroupM53 provide servicing and aftersales support?

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      Yes, our expert aftersales team provides servicing, MOTs, repairs, maintenance plans and specialist support to keep your vehicle performing at its best.​