For over 33 years, we at M53 Ford have been putting our customers and our staff above all else. Given the evolving situation with Coronavirus (COVID-19), we wanted to let you know how M53 Ford is responding and to reassure you that we have plans in place to ensure we remain open and continue to provide you a great service.

COVID-19 Guidance - Somebody Washing Their Hands.
COVID-19 Guidance - A Gentleman Wearing His Face Mask.
COVID-19 Guidance - A Woman Sanitising Her Hands.

Our Employee Safety

As a responsible employer, we also have a duty to protect the health and wellbeing of our 70 colleagues across the Wirral. We have taken a range of measures to do this in line with Government guidelines.

With this in mind, we would also ask all our customers who have been to any of the locations listed on the UK Government website or have been advised to self-isolate to let us know. We can then discuss with you what measures we need to put in place to ensure we all stay safe. 

Your Safety

As ever, the safety of our customers and staff remains our highest priority. In response to Coronavirus, we have taken a number of additional measures to make our cleaning and hygiene protocols even more rigorous:

  • Our staff are receiving ongoing briefings and enhanced operating protocols.
  • We have increased the frequency of cleaning our display, demonstrator and used car stock vehicles.
  • We will ensure that if your vehicle is left with us for service it will receive a wash leather vac.
  • We will screen all our staff daily. Anyone displaying a temperature of over 37.8 degrees has to self isolate.
  • We have clear policies and procedures in place to ensure that any of our employees who experience symptoms follow Government guidelines in relation to self-isolation

Your Convenience

We understand that some of our customers may have concerns about visiting our dealerships at this time. Whilst we have taken a number of additional measures to ensure our dealerships remains safe for you to visit, we can also offer the following additional services on request:

  • Collect and deliver. We will provide this service for our service customers should they wish to personally avoid travelling to our dealerships.
  • Delivery services for customers purchasing a car from us. We will happily deliver your new or used car purchase to your home.
  • Workshop video presentation of our fully trained Technicians undertaking a routine health check on your vehicle. They will email you a video of the check showing you exactly what work is required, if any. You see what we see.
  • Test drives of vehicles can be arranged from your home.
  • Our vehicle sales departments remain open, although if you prefer you can view all of our new and used car stock online on

With over 33 years of history, at M53 Ford we are determined to ensure that in these uncertain times, we continue to provide our customers with the exemplary levels of service they have come to expect whilst responding appropriately to the evolving situation.

We are continuing to monitor the situation closely and will continue to evolve our plans as the situation develops. For the latest information on the virus this can be found on

Most importantly, I wish all our customers, employees and their families well.

We are all in this together and we will get through it together.

Phil Vaill

Managing Director

M53 Ford

Important Update for Motability Customers:

Motability customers nearing the end of their Motability contract now have an automatic extension of 6 months as well as an extension on the insurance cover. There is not need to contact the Motability team in order to take advantage of this extended lease as all Motability leases will be automatically subject to this extended period.

However, customers who do not wish to renew their Motability contracts will need to contact Motability’s customer service team directly on 0300 456 4566.